6 Benefits of Translating Your Company Website

Did you know that only about 49.2% of websites are in English today? This means more than half of online content is in other languages like Spanish, German, or Japanese — a trend that continues as the web becomes increasingly multilingual. Understanding the benefits of translating your company website can help you reach these audiences and expand your global presence.

But the real story isn’t just about content. Around 75% of internet users prefer to browse and shop in their native language, and many are less likely to buy from a site that doesn’t offer their language at all. This makes language a major factor in how people interact with your brand online.

Translating your company website can help you reach these users, boost traffic from around the world, and make your business easier to find in non-English search results. It also helps build trust with customers who might otherwise leave your site too quickly. This introduction explores why giving your website a global voice matters and how it can benefit your business.

1. Attract More Visitors

So, as mentioned earlier, one of the main benefits of translating your website is that you’ll be able to reach a much larger audience.

After all, if you translate your website, you’re opening it up to a new audience, and this means you’re going to be able to boost your traffic. If you are wondering how to translate a website properly, you can attract professional services to help you out with this since it can save you a lot of time and money in the long run.

2. Improve Search Visibility

If you translate your business website, you will also improve your visibility in search engines.

For example, at the moment, people might only be able to find your website if they type in an ‘English’ search term. Now, suppose that you translate your site so that there’s a ‘Spanish’ version.

If you do this, your website will now appear whenever someone types in a Spanish term that’s relevant to your website.

This is going to result in much better search traffic because you’re now ranking for English and Spanish terms.
Now, something to keep in mind here is that the content on your website needs to be high-quality, even if it’s in another language.

For instance, you can’t just take your English content and run it through Google translate. If you just copy and paste this content onto your site, it isn’t going to make grammatical sense.

In fact, you might receive a penalty from Google, if it looks as though you’re trying to spam the Spanish version of their site with low-quality content.

Luckily, you can get around this problem by working with a translation company. For instance, if you want a Spanish translation of your content, just reach out to a translation firm, and they’ll take care of everything for you.

If you want to find a company like this, you may want to search for something like ‘translate website Spanish.’

3. Generate More Revenue

If you translate your website, you will also generate more revenue.

That’s because you’ll now have a larger audience you can market to. That said, it’s worth noting that different countries tend to respond to different kinds of marketing.

Following this, if you’re trying to go after a different market, you might need to create a custom web design for this market.

4. Build Trust With International Users

People feel more comfortable when a website speaks their language. It makes the content easier to understand. It also helps users feel more confident while browsing your site.

When visitors clearly understand your products or services, they are more likely to trust your business. This trust can lead to more sign ups, inquiries, or purchases. It also reduces hesitation during the decision process.

For many users, language is the first test of credibility. A translated website shows that your company takes international customers seriously.

5. Strengthen Your Brand Image

A multilingual website helps your company appear more professional. It shows that you are willing to invest in reaching a global audience. This can improve how people perceive your brand.

When your brand communicates clearly across languages, it becomes more recognizable. Visitors are more likely to remember your business and return in the future. This consistency helps build long term brand value.

In competitive markets, a translated website can set you apart. It shows that your brand is prepared to grow beyond one region.

6. Reduce Customer Support Issues

When information is available in a user’s native language, confusion is reduced. Visitors can easily understand the site’s policies, features, and instructions. This helps them make better decisions.

As a result, customers ask fewer basic questions. Your support team spends less time explaining simple details. This allows them to focus on more complex issues.

Over time, this can lower support costs. It also improves the overall customer experience.

Conclusion

Translating your company website can have a strong impact on your business. It allows you to reach more people, improve visibility, and create better experiences for users from different regions. Over time, these benefits can help your company grow in a more sustainable way.

It is also important to remember that website translation does not have to happen all at once. You can start with key pages and expand as your business grows. Working with professional translators can help ensure your content stays clear and accurate.

In the end, a multilingual website is an investment in your future. It helps your business connect with a global audience and stay competitive in an increasingly connected world. Similarly, platforms like Spotify for Podcasters – tapping into a growing audience offer opportunities to reach new listeners and expand your brand presence.