Why Do Forward-Thinking Companies Choose Custom Software Development Services?

in Web Design on May 25, 2023
Why Do Forward-Thinking Companies Choose Custom Software Development Services

Personalization has always been an important feature in developing effective goods in any business. The software sector is no exception!

In today’s fast-paced technological environment, going digital and embracing digital transformation is not enough! To escape the red ocean and establish entry barriers in order to achieve exponential development, businesses require custom software applications.

In this article, we will define custom software development and explain why businesses want customized software solutions. Furthermore, we will discuss the essential contrasts between custom software and its counterpart, commercial off-the-shelf software, before moving on to modern custom software development processes. 

If you’re a business in Dubai, you might be looking for a reliable software development company in Dubai to meet your specific requirements. Therefore, we will also explore the benefits of partnering with a reputable software development company in Dubai to ensure the success of your custom software projects.

What Exactly Is Custom Software?

Custom software is an application program that is built to meet the specific needs of corporate enterprises. Custom software provides customized solutions to optimize essential corporate procedures, significantly enhancing efficiency and productivity.

Unlike commercial off-the-shelf software packages that suit basic corporate requirements, such as Microsoft Office and antivirus software, custom software is built to meet the specific demands of an enterprise, such as:

  • An inventory management system to streamline manufacturing and delivery operations. 
  • A content management system to produce, edit, store, and disseminate digital content
  • A mobile banking app that allows users to do transactions on the go improved security
  • CRM software that will help to modernize client contact and account management.

Why Do Companies Require Custom Software Development Services?

Businesses that are forward-thinking do not rely on generic software programs. They are aware of the ever-changing needs of today’s modern world and choose customized software development to continually scale with sustainability rather than relying on available COTS.

Although custom software development requires a significant capital commitment, the returns on investment easily outweigh the capital costs and overall expenditures.

The following are the top five advantages of developing custom software applications:

  • High Performance & Speed
  • Scalability and independence of use
  • Enhanced privacy and security
  • Simple software integration Maximum efficiency

The Difference Between Custom Software and COTS Software

Off-the-shelf software is ready to use as soon as it is installed on a device or computer. Custom software, on the other hand, is designed and developed over time to satisfy unique requirements.

The issue of creating vs. buying enterprise software solutions continues to perplex business companies. Although both COTS and custom software have advantages and disadvantages, custom software clearly outperforms the latter.


The custom software development process is guided by thorough guidelines provided by business owners and is intended to address specific organizational difficulties. COTS software, on the other hand, is created with the general needs of worldwide businesses in mind. As a result, custom software is more flexible and business-oriented by definition than COTS software.

So, if your firm values innovation and forward-thinking, custom software should be your first pick because it is the clear victor in terms of flexibility.


Most commercial off-the-shelf software programs are sponsored by tech behemoths such as Microsoft and Google, who invest heavily in software development. Custom software programs, on the other hand, are created for the personal use of corporate businesses. In each of these cases, data breaches and privacy concerns are consequently unlikely.

Custom software, on the other hand, offers an advantage over COTS software since its dedicated data servers provide greater privacy and protection.


In contrast to the custom software creation process, which needs a significant investment, COTS software products are readily available on the market for modest monthly or yearly subscription fees.

Businesses can select appropriate subscription packages and employ software with unequaled customer service in COTS software applications such as MS Office, Wix, and others. As a result, COTS software packages offer a cost and affordability advantage.

Including extra pickles on your sandwich or a tweak for special software will almost always raise the price. As a result, using COTS software will be significantly less expensive.


Although advanced COTS allow consumers to tailor the software program to some extent by allowing them to pick between numerous subscription programs, they cannot compete with the aspect of personalization provided by custom software applications.

Enterprises are clear winners because they can plan, build, develop, and implement custom software solutions to meet their ever-changing demands.


Custom software development gives enterprises entire authority and ownership, whereas COTS software programs are owned by their respective software development companies. An organization that pays an annual subscription fee for staff management software will be restricted to the product’s built-in capabilities and connectors. Enterprises using custom software programs, on the other hand, can always add new features as they grow.

Custom software will always have the advantage over COTS software in this own vs. rent scenario.


COTS software programs have communities of developers and business professionals who contribute to the software’s productivity and reliability. Custom software applications, on the other hand, are mainly reserved for internal use, with little input from the community of software developers and business enthusiasts.

As a result, COTS software development emerges as the clear winner in terms of community building.

5 Critical Software Development Methodologies Steps

Waterfall, Spiral, Agile, and other software development approaches are widely employed in the software development business. Each of these software development models employs distinct tactics to ensure that the final product is delivered successfully and on schedule.

Although the Agile development model has grown in popularity and is now the industry norm, the fundamental phases in software development are the same regardless of the software development paradigm.

The following are the five most important steps in custom software development:

Requirement Gathering

The software development company performs initial consultation sessions with executives and stakeholders during the requirement-gathering stage to understand their business needs and inspirations. The primary purpose of these discussions is to obtain clear, actionable insights about the project, which will then be presented to the design and development teams.

Analysis and planning

The second step entails generating ideas and assessing the requirements to design an outstanding software application foundation. It is the most important stage of software development since it entails transforming the client’s ideas and inspirations into a workable development plan. Everything from expenses and turnaround time to methodologies and deliverables is covered in the plan.

The development plan is then discussed with executives and stakeholders, and the project begins once both sides agree to it.

User Interface and Architecture

The production process begins with the creation of wireframes, prototypes, and software development architecture. The front-end team begins to work on the project’s user interface designs and high-fidelity screens. When the screens and interface design are finished, the deliverables are shared with the development team so that functionality can be added.

Design and Implementation

The development phase of the software development process is typically the most time-consuming. It can take anything from one to twelve months, depending on the project’s complexity and usefulness. The development team adheres to the rules outlined in the software requirement specification documents and aligns them with the user interface and technical design of the product.

The Agile technique is typically used by most software development businesses, which includes routine team meetings of the personnel involved in the design and development process to report on their tasks and progress.


Following the completion of software design and development, the final product is subjected to a series of automated and manual tests. To achieve optimal efficiency and compatibility, the software quality assurance team performs both functional and non-functional testing.

Types of Custom Software Development Services

The demand for specialized software varies by industry. For example, Telecom software encompasses network monitoring, billing precision, and customer relationship management, ensuring efficient operations and strategic decision-making. On the other hand, in the financial industry, custom software development enables the creation of advanced tools for portfolio management, risk analysis, and transaction automation, supporting precise investment decisions. In the industrial sector, tailored software allows for the optimization of production processes, monitoring of machine performance, and resource planning, contributing to increased efficiency and control. These are just a few examples, showing the different requirements of a specific industry. The following is a quick description of four distinct types of custom software development services:

Development of Mobile Applications

Custom mobile application development in Dubai is rather common in consumer businesses. Custom mobile apps enable businesses to deliver a specialized platform to their target audience, strengthening brand loyalty and facilitating interaction.

Consumer businesses benefit from developing a custom app in the following ways:

  1. Increase user experience
  2. Improve engagement
  3. Boost revenues
  4. Scale productivity
  5. Enhance security

Development of SaaS

Since the release of software apps such as Salesforce and Slack, SaaS development has grown in popularity. Every year, hundreds of tech businesses enter the SaaS industry, creating revolutionary applications and garnering millions of regular customers. Small to medium-sized businesses that cannot afford to build custom software subscribe to SaaS packages to make use of modern technology with minimal expenditure.

Product Creation

Custom product development is very common among both commercial and public sector corporations. These customized software solutions are created to match the specific needs of enterprises and assist them in increasing efficiency.

Although corporations spend in developing unique software for their own use, they can also license and sell it to other organizations. The following are some of the primary advantages that firms obtain from developing custom software products:

  1. Increased productivity
  2. Streamlined operations
  3. Enhanced management
  4. Top-notch security
  5. Improved administration

Winding Up

So far, we’ve explored what custom software applications are and why organizations choose custom software development services over almost identical and less expensive alternatives.

The correct combination of technology and people can help achieve exponential growth. Investing in custom software development can help forward-thinking businesses gain a competitive advantage and scale sustainably.