Ten Ways To Increase Your Company Growth In The Next Twelve Months

in Technology on May 22, 2023
Increase Your Company Growth

All businesses want to grow, but how they go about it is vitally important. Targeting the right areas can bring huge levels of success, but identifying these isn’t as easy as you might think without some help.

Increasing company growth is always a huge challenge, whether you’re a small business with big dreams, or you’re a big business that wants to become a rival of industry giants like Amazon. There are a lot of difficult decisions to make, and a large part of this is what you invest in and where your money goes.  Making the right calls here can define how your business will look this time next year, so getting these correct is vitally important.

Ways To Increase Your Company Growth

1. IT outsourcing 

Something you might come to realize almost immediately is that you don’t have the capacity for an IT department that gives you the scalability to keep up with your business growth. Even if you did, you probably wouldn’t know the first thing to look for when setting it all up. This can mean you’re at risk of spending your money on the wrong person and making no progress at all. By looking into local IT providers, such as managed service provider Los Angeles, you might be able to find the service that you want, without needing to worry about your money going somewhere where it’s going to waste your time and use equipment that you can’t afford to keep. This also takes the weight off your shoulders so you can have greater influence over other matters. 

2. Communication

At the top of that list is likely to be communication. Effective communication can help you to build morale, keep your productivity and quality consistent, and take a huge weight off the shoulders of your managers. Communication software is always useful here, as well as organizing events, bringing more people into meetings, and involving everyone in business celebrations and milestones. These can be the building blocks for a better support network and for creating a much healthier and enjoyable working environment for your employees to thrive in the long term. 

3. Morale 

This naturally leads to morale, and building employee morale can give you a huge range of new and exciting potential options in your business. To achieve this, you’re going to need to make sure that your business is centered around employee growth. A solid starting point would be to introduce reward systems and bring in better employment benefits, as well as celebrate your employees as individuals. This can be celebrating birthdays and big events, such as marriages, births, and promotions. 

4. Data analytics

If you haven’t already realized it, you’ll quickly find that data analytics are critically important to any business that wants to grow. This can give you new ideas both internally and for external marketing, and also give you a breakdown of what the market for your business looks like. You’ll find that your company is going to need data analytics to get the best results that it can, without needing to learn the hard way through trial and error. 

5. Marketing techniques

Leading on from there, you’re going to need to think carefully about marketing techniques. You’ll find that your business is going to need to improve what it does to succeed and grow. Some techniques that might help in this area are:

  • Social media campaigns
  • Social media influencer marketing, 
  • Mailshot and SMS marketing,
  • Webinars and appearances at events, 
  • Custom swag for both employees and customers. 

These are all great things to consider when trying to bring more customers into your business, and also to promote new and exciting ideas. You might even be able to collaborate with an influencer to give you even more exposure, although they’ll want a fee or a cut of the profits.

6. SEO

SEO, otherwise known as Search Engine Optimization, is going to be critical for your online presence. If you want to make your website more visible in search results and boost your brand’s legitimacy, you’re going to need to make sure that your business is relevant to search engines. This can give you a great competitive edge over your rival companies, and it can be a great way to build your presence in the background while working on other ideas on how to market your business.

7. HR Management

You’re going to need to think about HR Management. They are the backbone of your business, as they can be the ones who help with your finances, help employees in crisis and keep the business ticking over by doing the nitty-gritty jobs that no one else wants to do. You need to make sure that your HR team is collaborative and intelligent, as well as well-managed by a confident and well-experienced leader who is respected and trusted. 

8. Working toward the green agenda

The green agenda is really important to your customers, so it needs to be important to your company. You’ll find that without it, your business might not have much of a chance to market to the newer generation. This will include having recyclable packaging, making efforts to work with renewable energy in some capacity, as well as making sure that your business is also thinking about emission levels, not only from your office but from your employees, too. You might also find it useful to responsibly source your materials, and make your products cruelty-free and vegan, as this can open you up to a huge range of markets that can bring your business a whole new wave of customers.

9. Working with digitalization

You’ll find that to build efficiency, you’re going to need to invest in digitalization. This can be instrumental in making your company stand out from the competition. This might be expensive at the start but is well worth the long-term investment. It means spending less on waste collection and on single-use products that can be easily wasted, it can create a cleaner environment and it can also make situations such as hybrid working and working from home easier, which means that more potential employees are available to you. 

10. Gantt charts 

This is a simple tool that can help boost the organizational levels within your business hugely. You’ll find that you depend a lot on your managers, getting them to communicate your ideas, and have them act as the middleman between you and your workforce. This can be an effective strategy but when this falters, so does your company. 

You might find it useful to look into using Gantt charts, as they can help you to take some of the responsibility off your managers. They can help visualize projects and help your employees to know exactly what’s happening in easy-to-read graphs and graphics. This can help reduce the amount of micro-managing that might happen in teams, especially if employees are hybrid or working from home, which can boost employee morale significantly, as well as increase the independence of individual employees and help them take responsibility for their mistakes and actions. 

A few final thoughts

There are a vast number of things that you can do to boost business growth. Maybe it’s giving back to employees to give them more passion for your business, or it’s embracing new marketing techniques and solutions to appeal to new and upcoming audiences, or it could even be investing in outsourceable companies to give your business the professional push it needs to build a better workforce. Regardless of how you go about it, there’s much that can be achieved in the next twelve months when your company has its sights set on growth.