Are Online Gaming Platforms Doing Enough to Entice New Users?

Online casino operators, also known as iGaming operators, use a broad range of clever and effective marketing campaigns to entice new players to join their websites.

These days, the ways in which gambling companies can promote their business vary greatly from one country to the next because of how strict or laid-back online gambling laws are in those jurisdictions.

We will also be discussing what makes a good online casino promotion, AKA bonus, and revealing the important things every player should know about how they can get the most out of any offers they claim.

How do Online Casinos Attract New Players?

Today’s biggest and most successful brands operating in the iGaming space typically employ numerous advertising methods and strategic digital marketing campaigns to attract new players and stay one step ahead of their rivals.

For example, anyone living in India will likely tell you they have seen plenty of advertising campaigns on billboards, advertising hoardings at sports stadiums, television ads, and on many of the websites they visit.

In other countries, you may also see iGaming brands appearing as sponsors on the kits that players wear, or you may even hear adverts on the radio offering various promotional offers that only new players can claim upon registering a new account with that online casino.

You can also find plenty of promotional offers and sign-up bonuses (AKA welcome bonuses) on the actual casino websites, which are often geo-targeted for specific markets.

The three main types of effective promotional offers to entice new players to sign up to online casinos are the following

• One-off matching deposit bonuses, usually only available on the player’s first-ever deposit
• One-off no deposit bonuses, whereby players don’t need to deposit to unlock
• Multi-tiered bonuses, which are spread out over the first two, three, or four deposits a player makes

These bonuses typically include either free spins to try out some of their most popular computer-generated online slot machines from various market-leading, award-winning software providers or some form of free cash bonus.

You can find over 200 of the latest Indian online casino new player welcome bonus offers that are currently up for grabs in 2025 on the globally renowned AskGamblers India website. This trusted site is run by a professional team of writers and researchers with expert knowledge in finding the most attractive bonuses on the safest sites.

How do Online Casino Bonuses Work, and Are They Worth Claiming?

Online casino bonuses are relatively easy to understand, and they are usually worth claiming, but only on trustworthy, fully licensed, and regulated online casinos that are known to be controlled by reputable iGaming companies.

Bonuses essentially give players something for free as a way of thanking them for signing up to their site—something that would never happen at a land-based casino. Let’s take a quick look at how some of these bonuses work.

When it comes to the matching deposit bonus—the most common of all online casino promotional offers—all you have to deposit the required amount as stated in the Ts and Cs to unlock your instant cash bonus.

Although you can find 25%, 50%, 150%, and 200% matching deposit bonuses (AKA match bonuses or deposit bonuses), the most common of all is the 100% match offer, which basically sees you double up on your deposit up to a specific amount.

Therefore, if a 100% match bonus that you just claimed is worth up to INR8,900 (which is approx. $/€/£100), and you deposit the full INR8,900, it means your account will instantly be credited with the full bonus amount of INR8,900, meaning your account balance now reads INR17,800.

If the minimum deposit required to unlock this bonus was just INR1,700 (approx. $/€/£20, or equivalent currency value) and you only deposited the minimum amount required, you would only receive INR1,700 EXTRA for free on top of your INR1,700 deposit, and so on.

When it comes to free spins, you might receive 20 free spins as soon as you deposit, which may only be worth INR17.00 (approx. $/€/£0.20). You can then use those free spins to play in the real money mode, and anything that you win is yours to keep—no risk involved.

However, to ensure that all the winnings you have made from your match bonus or free spins can be withdrawn, you MUST always complete the wagering requirements that are attached to the bonus. Wagering requirements, also called playthrough, rollover, or turnover requirements, are in place to prevent bonus misuse.

For example, without wagering requirements, there would be nothing stopping players from instantly withdrawing any free bonus money they receive and spending it elsewhere. Wagering requirements stop this from happening, and it’s an industry-wide standard that protects iGaming operators, no matter how annoying players find wagering requirements.

Most of the time, your bonus money must be wagered anywhere from 30x to 50x times before you can cash out your bonus winnings.

To sum up, most online casino bonuses are worth claiming, and the best way to ensure you always get the most out of them is to always read the bonus terms and conditions and get your wagering requirements completed in the time stated.

Conclusion

Bonus codes sometimes have a tendency to expire if they aren’t used in time, so remember to use them before the promotion ends. Also, remember to enter the code correctly into the required field, or you will miss out on the offer.

When claiming bonuses, always gamble responsibly and claim just one at a time to avoid confusion, and only deposit to claim a bonus if you can afford it. Never borrow money to claim new player welcome bonuses, and try to look for bonuses that best suit your preferences and style of play.

For example, if you don’t like slots, there’s no point claiming free spins bonuses just for the sake of it. If you want a quick cash injection to play other games, a matching deposit bonus might be more suitable for you. If you like placing sports bets, look for sites with free bets, and if you like playing online scratchcards or classic table and card games, look for sites that typically offer these types of bonuses.

Wherever you look these days, you will find some kind of online casino promotion designed to entice you to join that site. You don’t have to claim them all, and you won’t win all the time when claiming them.

However, they are definitely worth claiming, but only from legally permitted sites that are fully licensed and regulated by a trusted gaming commission/licensing authority.