Are you planning a corporate event in the next few months? A fun, but certainly daunting task. This will likely set you apart in the workplace, and if the event is aimed at clients or new potential stockholders, there’s a fair amount of pressure to create something different.
In 2025, there’s more of a leaning to the digital, and here, you’ll be walked through how you can use tech to create a fun and engaging experience.
Tick Off The Basics
You need to start simple and draw up a checklist, and, irrespective of what year it is, this very rarely changes.
Get a venue booked (one that’s close to the city center, unless your guests have access to cars), look into corporate event catering to sort out the food, and make sure you have a guest list finalized a minimum of six months before the event. If you can, opt for digital RSVPs, so you can quote a ballpark figure of attendees to the catering team.
Go Digital
If there’s nothing digital at your corporate event this year, what are you doing? If you can offer your guests a seamless, digital experience, they’re more likely to feel included at the event, which helps to get those 5-star ratings once the event is over. This can look like setting up welcome kiosks or having personalized apps they can download on their phones, that talk them through the events or talks they’re scheduled to attend at the event.
Opening Moments
The opening speech at a corporate event isn’t likely to be on par with the opening act at Woodstock, but when you’re planning your speeches or welcomes, try to make this as impactful as possible. Use visuals as tech to try and capture your audience and use this to highlight the purpose of the event, whether that’s a product launch or an event to appeal to investors. Be bold, be proud to represent the company, and be sure to introduce other key members of the event here, such as VIPs, guest speakers, and CEO’s if they’re in attendance. Try to build anticipation, and if this all seems too much for you to achieve, those aforementioned guest speakers will come in handy!
Networking Spots
Yes, a corporate event may be based around your business or the one you represent, but it’s important to note that a lot of people attend these events to network. So, when you’re looking into venues, you’ll need to check that there’s space for people who attend your event to sit and talk. This could be as simple as a large room, with some chairs and tables, as well as all the food!
An interesting note, research has found that the best lighting for networking is slightly dimmed, so if you can, try to incorporate this into the networking spots.
Post-Event Feedback
OK, so this is certainly more for the benefit of the company, but in 2025, it’s expected that you’ll want to collect data on the event from those who attended. Remember that app for the event that was mentioned earlier? Once the day has ended, it can be set up to send out an event feedback sheet, which allows you to get access to data on how the event was perceived and things that attendees feel could be improved.
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