Branding – 5 Top Tips from Professionals

Branding is a complex industry where clients are looking for the biggest bang for their buck, and only the best branding agencies make it. The definition of branding is to create a connection between the product and the customer, and with that in mind, here are a few top tips to help you create a brand that reflects your company and what you are all about.

1. Dissect your brand

A brand is how an organisation is perceived; it isn’t a product, it’s an identity, a philosophy, a style, and a reputation. Define your company’s key values, and that will help you create a brand that reflects your organisation and what you stand for. Using creative design advertising, you can build a brand that people identify with, and we recommend contacting a leading Bangkok-based branding agency, as they have a team of experts who know their stuff!

2. Set brand guidelines

Branding isn’t just a question of slapping your logo on everything that moves; keep your brand consistent by creating some guidelines, deciding on a colour palette and a suitable font; spend time brainstorming powerful slogans and tags that clearly define your image.

3. List exposure avenues

Start by listing all digital platforms that might be used to spread the word; you have a company website, a few social media pages, PPC ads, podcasts, interviews, TV, radio, and specific websites that are industry-based. Not all will be right for you, so go through them one by one and remove those that don’t make the grade. It is critical that you choose platforms that offer maximum potential, and mistakes can be very costly! Here are a few good reasons to prioritise online press releases.

4. Don’t try to appeal to everyone

Rather than trying to make everyone love you, focus more on your target audiences, groups that you have identified as needing your products/services. If you try to attract everybody, you dilute your message, and that is never a good idea. The best solution is to approach a top branding agency and let the experts guide you.

5. Many hands make light work

You can involve all your employees by asking them a set of prepared questions, which gives you a broad spectrum; you never know where good ideas will surface, and involving staff helps to make them feel they are valued. Employees like to be consulted about anything work-related, so don’t alienate workers.

If you are ready to create a business brand, make contact with a leading Bangkok-based branding agency and let the experts guide you through the process. Start with an informal Zoom call, which is free and without obligation, this allows the agency team to gain a deeper understanding of your organisation and what you are all about.