Influencer marketing is one of the hottest trends at the moment, especially on social media platforms. For the first time ever, the media has started paying attention to the activities of influencers. This means 2021 is expected to be a year that will be quite exciting.
There is no other way to find out more about influencer marketing trends that are expected to make the headlines in 2021 than reading the details of this post. It will be revealing everything you need to know.
The Year Of Its Biggest Growth
Are you thinking that this industry has reached its peak? You are very wrong as it seems to be waxing stronger on yearly basis. Results presented by Mediakix data show that the influencer marketing industry was worth around $9billion in 2019. Experts are predicting that by 2022, companies all around the world must have spent up to $22billion.
Based on this, it is expected that 2021 is going to be its most competitive year ever. Over 50% of companies/brands are expected to increase their respective budgets on influencer marketing in order to reach as many people as possible.
Influencers Will Be Known As Content Creators
Influencers are well recognized all over the world on various social media platforms. They have a huge follower base and can help companies advertise their products through sponsored posts. The problem is that as compared to the past years, people are beginning to see them as advertisers who monetize their content for the purpose of helping brands generate sales.
Statistics have shown that people love companies with marketing strategies that center on content creation. According to them, this helps to build trust and credibility. Due to this, influencers are expected to be seen as content creators. Are they going to make a bigger impact with such a name? Only time will tell.
The Continued Dominance Of Video Content
Influencers are expected to make use of video content in 2021 more than ever before. The reasons for such a decision can’t be farfetched. Videos are more interactive and engaging in lots of ways. This has made members of the public prefer them more than written content. Christina Galbato, an Instagram influencer confirmed this when she claimed that videos had more impact.
Due to this, she would be posting more videos on her Instagram account. It has been discovered that videos contribute to over 80% of internet traffic. With the prediction of Facebook executives about their platform becoming 100% video by 2021, it can be said that influencers are preparing for such a trend.
Increased Brand Patronage
If 2021 is going to be more competitive for influencers, it simply means companies will be working with them more than ever before. As a matter of fact, companies are beginning to look at the possibility of partnering with them for the long term. It is the reason why they have budgets worth billions of dollars. The times are looking very promising for influencers. In case you happen to be one, it is recommended to create various packages that companies can patronize overtime.
Furthermore, you can work on increasing your follower base in order to get the attention of more companies. This is the year when influencers will get deals based on the size of their follower base. In a nutshell, these are performance-based deals.
Influencers Are Expected To Become Niche-Based
Of course, influencers have been able to operate based on specific niches in the past. The good part is that this is not going to stop. As a matter of fact, it is even expected to increase. They are going to become specialized in various niches in a bid to perfect their skills. This will make companies/brands in such niches patronize their services more than ever before.
Are you an influencer or plan to delve into the industry? The best way to attract brands is to focus on one particular niche. For instance, you can decide to focus on how to help people lose weight. Another niche is helping people get attractive skin. Just do one at a time for the best results.
Influencers Will Use Data More
Just as explained above, influencers will not be chosen based on the size of their follower base. Instead, their overall performances will be taken into consideration by companies. Deals that are based on contracts will be awarded. It is a year when companies will be more serious about taking statistics of how their marketing strategies are performing in a bid to optimize results. Marketing metrics will be taken into consideration.
Although there are some influencers who are already delivering reports on marketing metrics and analyses, some are yet to embrace this idea. Companies want to get what they are paying for. In order to achieve such a feat, it is expected that most of them will come up with their own technologies to check how their marketing strategies are working when influencers are used.
Increased Demand For Authenticity
Influencers are expected to embrace the idea of coming up with unique content more than ever before. This is to maintain as well as grow their follower base. Most micro-influencers are guilty of one problem. This is copying news content as they are and pasting it on their pages. Although this has worked over the years, it is expected to have little impact in 2021. The reason for such is that people will be demanding authentic and original content.
Even brands will be paying more attention to content that influencers are developing. This is to know whether such content can help build trust and credibility about their products. It is indeed a year when authenticity will be the watchword.
Having seen the above, it is obvious that 2021 is a year that will be very fascinating for influencers. The competition will make them be on top of their game in order to attract top brands around the world. As an influencer, the trends shared in this post will help you prepare adequately for such competition.
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